PRIVACY AND COOKIE POLICY

Here at Streetammo we collect information about all visits to our website. We use this information to improve user experience and to support our marketing.

Below you can read about what information we collect, how we treat them, what we use them for, and how to contact us about our cookies and privacy policy.

The collection of personal customer information on Streetammo takes place within the framework of the legislation and the EU's general data protection regulation (GDPR).

Streetammo automatically registers IP address as well as data about your movements between different pages on the website, if you log in or sign up for our newsletter so we can make it easier for you next time.

In this context, we use analytics tools such as Google Analytics to help us collect statistics about the use of Streetammo and improve the experience for you.

Streetammo collects information from these five sources:
  • Cookies: When you visit our website, for example IP address country, viewed pages, displayed categories, displayed tags, interaction / clicks, and searches.
  • Purchase: For example. Demographic data, email address, payment information, order amount, discount, brands and frequency. Included is the sending of transaction email, for example. Order Confirmation, Shipping and Refund Confirmation.
  • User behavior and engagement: Communication (email, SMS, direct mail or phone), eg. opening speed, click speed and time spent reading e-mail, sender domain, and type of email client.
  • Users: Provide information about themselves (eg by adding information to the customer profile)
  • Credit rating: Credit rating from Third Party Valuation Company.

The purpose of collecting information serves different areas:
  • Obligations: To fulfill our commitment to you as a customer or user of our service - such as purchase, invoicing, customer service and user account.
  • Customer Service: In order to perform customer service via email, chat or phone. Answer questions related to your order or previous orders and guide the customer.
  • Marketing: To provide inspiration, product offerings / services and personal recommendations via web, email, SMS, phone and third-party marketing.
  • Customer Experience: To improve customer experience through interaction with Streetammo, such as personalizing your experience on Streetammo, developing new features, services and products. This also includes managing, protecting, operating, and maintaining our website, system administration and security, and agreeing to aggregate site usage statistics, purchasing, and improving understanding of our customer preferences.
  • Fraud and risk: To prevent fraud and carry out risk assessment.
  • Legislation: To comply with applicable legislation.

Profiling
Streetammo creates individual customer profiles based on collected data about you, for example with your purchases and information you have provided (for example, favorite products). We combine and analyze this data with the aim of improving your experience at Streetammo and tailoring personal offers and services as well as defining the frequency of communication.

Data storage period
We keep your personal information for the period necessary for fulfilling the purposes outlined in the terms unless a longer retention period is required or permitted by law for legal, fiscal or regulatory reasons or other legitimate business purposes.

When you visit Streetammo, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognize your computer on subsequent visits. There are no personally sensitive information stored in our cookies.

Virtually all websites use cookies. They are located on your own computer as a help to yourself that helps analyze how the website is used to improve the user experience. In many cases, cookies may be required to provide a particular service on the website.

The information in your cookies is sent between your browser and a web server and includes information about user settings, login and how the website is used.

What are cookies on Streetammo used for?

Browsing
When you visit Streetammo, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of individual items on Streetammo and to support our marketing.

Browsing may trigger a service email
Streetammo collects your browsing behavior (e.g., shown categories, brands, products) to improve the communication of relevant products and offers to satisfy you. An example of this collection is the products you have added to your shopping cart where you have chosen not to complete the purchase. This may result in a service email that reminds you of the products you left in your shopping cart.

Analytical tool
We use different analytical tools, such as. Google Analytics that helps us collect statistics about the use of Streetammo to provide you with a better experience.

To determine who visits our website, we use cookies to lead demographic and user-related statistics. This allows us to customize and create content and services that match your and other users' interests and wishes. Below you can see the purposes for which cookies are used on Streetammo.

Third party cookies
Streetammo uses a number of third party services on our pages. These services sometimes also use cookies. You can choose to reject third party cookies in your browser by following this link: http://www.youronlinechoices.com/

For example, third party cookies use statistics on your Streetammo visits, where we use the cookie to know, for example, which pages you visit and how long they are. Here we use the Google Analytics system provided by Google.

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Marketing / re-targeting
Streetammo also works with companies to improve our online advertising to ensure that you only show relevant ads. In this regard, we use the following vendors: Facebook, Sales, Youtube, Instagram, and Google.

Functionality
On Streetammo, a number of technical cookies are required to handle the functionality in multiple locations on Streetammo. These cookies are stored when you log in to Streetammo. In addition, cookies are stored to keep track of the contents of your shopping cart, your favorites, etc.

How do I avoid cookies?
If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before saving cookies.

We recommend that you read all of our cookie policies thoroughly before you consider making changes to your cookie settings on your computer, as well as reading about cookies on other websites.

Changing cookie settings can result in a reduced user experience when you visit our and other web pages.

You should be aware that if you do not accept cookies, there might be functionality on Streetammo that does not work.
Firefox
To delete cookies, go to Tools -> Options -> Privacy -> and remove individual cookies or clear your history.
To block cookies, go to Tools -> Options -> Privacy -> in drop-down menu under History select "Use custom settings for history" -> tick "Always use private browsing mode" and uncheck "Accept cookies from pages ".

Internet Explorer
To delete cookies, go to Tools -> Internet Options -> General tab -> Click Delete -> Cookies-> Delete.
To block cookies, go to Tools -> Internet Options -> Privacy -> Move slider to the top. This is how you block all cookies. -> Click OK.

Google Chrome
To delete cookies, click on the Tools button -> Tools -> Clear browsing data -> Delete cookies and other site data -> Clear browsing data.
To block cookies, click on the Tools button -> Settings -> Show Advanced Options -> Content Settings -> Click "Block all sites from storing data" and tick the "Block third-party cookies and site data" -> Ok

Safari
To delete cookies, click on the Tools button -> Settings -> Security -> Click on "Show Cookies". Here you can either delete cookies from a single domain or remove all cookies.
To block cookies, click on the toolbar button -> Settings -> Security -> Under "Accept Cookies" select "never".

Contact regarding personal data
If you want to access the information we hold about you, please contact us at: shop@streetammo.dk. If incorrect data has been registered, or you have other objections, you can contact the same place. You can look at what information about you is registered and you can object to registration under the Personal Data Act.

As a customer, you are entitled to access your collected data categories and you may object to the registration pursuant to the relevant rules in the EU legislation General Data Protection Regulation (GDPR). Upon appropriate request, we will update, change or remove personal information that we control with reservation against violating any legislation.

We can reject requests that are unreasonable repeated, demand disproportional high technical intervention (e.g. development of new system or changing existing process substantially), affect another individual's personal data, or requests that are extremely impractical (e.g. information from back-up systems). Any queries regarding this should be directed to customer service via email shop@streetammo.dk.

Protection of personal data
Legislation requires your personal information to be kept secure and confidential. We store your personal information on servers with high levels of security, which are located in controlled facilities, and our security is checked regularly to determine whether our user information is handled securely and always taking your rights as a user into account. However, we cannot 100% guarantee security for data transmissions over the internet. This means that there may be a risk that other unauthorised parties gain access to information when data is sent and stored electronically. Thus, your personal information is submitted at your own risk.

Personal information is deleted or made anonymous continuously as the purpose for which it was collected ends.
The rapid development of the internet means that changes in our processing of personal data may be necessary. We thus reserve the right to update and amend these guidelines for the processing of personal data. If we do, we will of course correct the "last updated" date at the bottom of the page. In case of substantial changes, we will notify you in the form of a visible notice on our websites.

You may complain about the treatment of information and data relating to you. Complaints are submitted to the local Data Protection Agency.

You can contact us at:
E-mail: shop@streetammo.dk
Phone: +45 53 37 85 40

Or by post:
Streetammo
Att: Customer Service
Lyngvej 1
9000 Aalborg
Danmark

Version 1 – May 2018